BMW is one of the leaders in the auto industry with some of the most elegant and preforming cars on the market today. I saw the opportunity to refresh BMW Canada's website to better represent the beautifully crafted German engineering brand. Their site at the time of the refresh was simple and lacked content. I looked to put content in the eye of the user, while keeping the minimalism of the original site.
Homepage with featured content
The new interface pushes content forward, showcasing a slideshow of featured products with information to the user. A two column layout allows for quick access of information.
Car view with details and information
The i3 and i8 line needed a page to represent the new electrifying product from BMW. All the information needed is displayed on a single page with the ability to dive deeper to learn more about the new innovation from BMW.