Drake Captions was my first attempt at a viral social experiment, I wanted to make a fun tool with the purpose of getting my name out there more in the industry. The site was featured on Product Hunt and surprisingly did pretty well on Reddit too. Drake Captions received 10,000 users in its first day and continues to see new users through organic searches.
The site is a fun idea focused around finding the perfect Drake lyric for your Instagram caption. For those who don't know, Instagram asks for a caption to go along with the photo of your post. Most people struggle to think of a caption to fit with their photo, so they tend to use a relatable lyric from a favourite song. Instagram is the most popular social network and Drake is one of the most viral artists as we all saw with the Hotline Bling memes. It was the perfect fit.