Drake Captions was my first attempt at a viral social experiment. The goal of the site was to launch it to as many eyes as possible, with the greater purpose of getting my name out there in the industry. The site was featured on Product Hunt and received 10,000 users on its first day and has been visited over 300,000 times since. It continues to see new users through organic searches.
The site is a fun idea focused on finding the perfect Drake lyric for your Instagram caption. Most people struggle to think of a caption to fit with their photo, so they tend to use a relatable lyric from a favourite song. Drake is one of the most viral artists as we have all come to know, and Instagram is such a phenomenon, it was the perfect fit.